Best way to promote a dating website
Posts on OKTrends buck a lot of content marketing rules; few and far in between, often lengthy and lack a call-to-action.
However, due to the sheer quality of data analysis and the simple and funny tone, OKTrends has become an enormous success. Check back with Scripted February 11 for a full interview with Christian.
The site’s blog, OKTrends, has made massive waves — not just in online dating – but to American culture at large.
The blog was run by co-founder and author Christian Rudder, and discusses dating through analyzing data from its millions of users.
Why they rock: They curate stories from their own community.
There’s no better way to market your product than by sharing stories straight from your users.
It offers practical, evidence-based advice for those navigating online dating.
The site also features a regular advice column from “Joan Actually,” an in-house dating expert, answering dating questions directly from users.
Why they rock: Plentyof Fish takes advantage of the power of video in their content marketing strategy by running their own successful You Tube channel.
This approach works wonderfully because through content, e Harmony shows its audience they understand these feelings.
Their headlines perfectly balance comfort with education, all while while looking highly shareable, for example: “Feeling Desperate? No One Can Tell,” and “The Most Important Thing to Remember in Dating (Which You Likely Forget!
While these might not be the most obvious sources of content marketing inspiration, their examples can be applied to various industries — not just in the world of love.
In fact, some dating sites have the best content marketing around.